Product Content KPIs: How to measure its value

Product descriptions often lack lobby in e-commerce. They tend to be seen by management as a necessary accessory - and as a cost factor. Product copy can be a very powerful tool in e-commerce - provided it is of the right quality. The first step is to measure the success of product copy and use the results to demonstrate the value of product content to management. How do the relevant pages perform for specific keywords? A good content strategy and well thought-out keyword management are crucial to the performance of pages.

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