What is Customer Experience Optimization?

Customer Experience Optimization, sometimes referred to as CXO, is a suite of different software with the same goal in mind; make the customer's experience as personalized and seamless as possible. The idea takes many different forms, but the general goal is to increase online conversion rates and combat shopping cart abandonment. To date, experience optimization tools have generally used basic marketing segmentation, dividing website visitors into categories, and changing the experience to serve those categories. But this is about to change.

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