Quality Criteria for Product Texts: Standards or Custom Rules?

The linguistic quality of product descriptions in e-commerce is an essential factor in ensuring that an online shop presents a professional image. Spelling, grammar and style must be of the highest standard to inspire customer confidence and ensure readability. But what standards should be adhered to? Are there binding rules for language design, or is there room for individual adjustments? In e-commerce, SEO is an essential part of every product description, as it increases visibility on Google (and other search engines).

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