E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust – four signals that Google and generative search systems use to assess the trustworthiness of content. Trust is the overarching goal; the other three feed into it. Generative systems preferentially cite sources they trust. Strong E-E-A-T signals therefore directly increase the chance of being named in AI answers and Google AI Overviews.

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