Machine-to-Machine (M2M) Commerce

Machine-to-Machine (M2M) Commerce refers to transactional processes where digital agents or systems independently interact to search, compare, negotiate, and execute purchasing or sales decisions. In the context of Agentic Commerce, purchasing agents orchestrate the entire buying process, while Agentic Sales agents provide structured information and personalized offers. Open protocols like Google's Universal Commerce Protocol (UCP) play a central role.

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