Share of Answer (SoA)

Share of Answer (SoA) is the central GEO metric for the share of a fixed prompt set in which your brand is mentioned in AI answers. It is to generative search what market share is to sales. In classic search, position mattered. In generative search, what matters is whether you appear in the one answer. SoA makes this visibility measurable and manageable – the basis of any GEO strategy.

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