Measuring AI Search: How to Track, Analyze & Improve Traffic from ChatGPT & Co.

The way consumers search is undergoing a radical shift. AI platforms like ChatGPT, Perplexity, and Gemini are delivering instant answers – and pushing traditional blue-link search further into the background. But what does this mean for e-commerce performance measurement? Which signals can you actually track? How do you correctly attribute AI traffic? And what do you need to do to stay visible and relevant in this new search landscape?

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