Trends in Product Listing Advertising (PLA) in E-Commerce

Perplexity, Gemini, Google AI Overviews, ChatGPT – the list of AI systems influencing the search engine market keeps growing. Has SEO in the Google Shopping context lost its relevance? Bernd Vermaaten, Managing Director of the comparison portal billiger.de, is a market expert. In this meetup, he shares his assessment and forecasts.