Revenue grows, margin doesn't — what AI in e-commerce really needs

Three examples of what becomes possible when AI meets clean retail data — and what it concretely takes. Andreas Fischer, CEO of minubo, shows how retailers talk to their own data, build forecasts without Excel and automatically detect unprofitable products. And why it is not enough to throw a spreadsheet into an LLM. The starting point is a familiar pattern: revenue grows, margin doesn't — and nobody can clearly explain why. The cause is rarely missing tools, but data silos.

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