Measuring AI Search

The way consumers search is undergoing a radical shift. AI platforms like ChatGPT, Perplexity, and Gemini are delivering instant answers – and pushing traditional blue-link search further into the background.

Discover how the rise of generative AI is rewriting the rules of search—and what it means for your e-commerce performance. In this webinar, Robert Weißgraeber (CTO & Co-Founder of axite) and Daniel Drabo (CEO & Co-Founder of Peec AI) unpack the seismic shift from blue-link SEO to instant, AI-driven answers on platforms like ChatGPT, Perplexity, and Gemini.

We dive deep into the metrics you can actually measure, the attribution challenges that come with AI search, and the new tactics you need to stay visible and drive conversions. You’ll get real-world demos of Peec AI’s platform, case studies (including Booking.com’s dominance), and forward-looking strategies for Generative Engine Optimization (GEO).

What you'll learn:

• How to track and attribute traffic from ChatGPT, Perplexity & Co.
• Which AI search metrics matter — and why classic SEO KPIs fall short
• The practical meaning of GEO and how to implement it
• Data-driven tactics to boost visibility, relevance & conversion
• Monetization models and Google’s evolving response to generative search

Who should attend:

• Content & SEO teams rethinking their performance metrics
• E-commerce professionals exploring AI as a new traffic channel
• Analytics teams tackling AI attribution challenges
• Decision-makers focused on data-driven optimization

00:00:00 Introduction & Agenda
00:06:42 Shift in Search Behavior & AI Influence
00:12:33 ChatGPT Search Functionality & Demo
00:22:01 Platform Analysis & Case Studies
00:40:44 Monetization & Business Models
00:44:58 Content & SEO Strategies for LLM Search
00:49:04 Tracking & User Journey in AI Context
00:52:37 Google’s Reaction Patterns & Future Outlook
00:53:38 Closing & Thanks

SPEAKER