All content creation technologies in one platform
GenAI integrated
With the recorded data, your configured briefings and product-specific settings, your editors can use GenAI to produce content.
Deterministic NLG for Data2Text
For data2text processes, deterministic content generation can be used to enable precisely controlled content generation, allowing you to utilise the power of human moderation in combination with ML-assisted Natural Language Generation (NLG).
Millions of texts per month
axite is designed to support any scale. For brands with thousands of products to large retailers with hundreds of thousands of products - and language variants - and it gives you output for every type of content: from PDP content to offline applications like electronic price tags at the shelf.
Multilingual content for global action
By supporting multiple translation processes - from machine translation to human-edited translation - you can create content for a global audience at scale without reducing your quality requirements.
Your editorial process as a workflow
Our editorial process management allows you to model your specific content workflow across product categories, departments and content creation types.
QA briefings that are automatically analysed
Editorial teams get proof of their content's effectiveness.
We provide editorial teams with tools to measure the impact of their work. The focus is on content that increases sales. That's why axite captures core metrics such as traffic and conversions, and the ability to include metrics that reflect costs (e.g. return rates, product questions in call centres) that come from your internal BI tools provides a holistic view of the company's bottom line.
Continuously optimised content through performance feedback
With axite, content becomes a controllable growth lever: our platform combines impact tracking with a dynamic performance feedback loop that intelligently controls the entire product text lifecycle.
What's behind it:
- Real-time data collection:
axite continuously collects performance data from relevant sources – e.g. SEO visibility, conversion rates and return rates. - Feedback into content:
This data is automatically fed back into the platform and is directly available in the editorial context – as insights, alerts or target values. - Intelligent text adaptation:
Based on these findings, texts are tailored and optimized. - Continuous optimisation:
axite learns from every text version, every performance and every A/B test – and improves content measurably, based on clear KPIs.
Improve your customer loyalty and sell more products
A/B tests at PDP level pose challenges that cannot be overcome by classic analysis tools: Traffic is distributed across the set of PDPs, A/B testing on individual pages does not result in statistical relevance. axite enables A/B tests to be carried out at bulk level. For example, a grouping of all texts with the same prompt or all products in a category. The results are visible where they can be managed and optimised, namely in the content teams, not in IT.